10 Ways To Better Web Copy
March 9, 2009
A Quick Guide to Writing Effective Copy for Your Web Site
by Jeanne Yocum— Tuscarora Communications, Ltd.— www.yourghostwriter.com
#1: Understand the connection between content and credibility.
#2: Realize that good writing needn’t be expensive, but bad writing is always costly.
#3: Start fresh; what you’ve written for your marketing brochure won’t work on the Web.
#4: Develop a Web personality.
#5: Keep it simple.
#6: Make it easy for your visitors to understand your copy and for search engines to find it.
#7: Create a style guide and use it!
#8: Provide value-added content.
#9: Update content regularly so the site does not become stale.
#10: Proofread, proofread, proofread.
For a detailed explanation of these ten tips visit Jeanne Yocum’s free Ebook: 10 Ways To Better Web Copy.
Jeff Battiston is founder a CEO of Global Capital Services, a financing company for businesses and municipalities. Jeff also offers businesses a cost-effective way to build sales through appreciation and relationship marketing, Grow Your Sales Through Word-of-Mouth. Jeff can be contacted by email Jeff@GlobalCapital-LLC.com or follow him on Twitter.
